S-World’s effective communication campaign for fintech company Republic


S-World’s effective communication campaign for fintech company Republic

Republic and S-World

Republic is one of the largest fintech companies in the US, especially in crowdfunding, retail investing and blockchain. With about 2 million investors around the world and 30,000 Vietnamese investors joining the platform, the brand wants to increase its recognition in the investment community in Vietnam.

S-World has supported Republic to spread brand value through the following services:

Brand Communication | PR & Social Media in 2021

S-World has conducted in-depth communication of the “Republic” brand in the top 10 media channels in Vietnam and widely covered nearly 120 prestigious newspapers on technology and financial investment in Vietnam and internationally. Especially with the Crypto & NFT market.

As for Social Media, the Facebook Fanpage “Investing with Republic” has reached the young community interested in investment and crypto in Vietnam, and achieved impressive numbers in 6 months such as 15,000 page likes, 900,000 reach and 50,000 total engagement.

Online Events | “The position of women in the investment future of the world” webinar & mini talk show series “Tien Ti Te”

Webinar “The position of women in the future of investing in the world” with the participation of Randi Zuckerberg former Marketing Director at Facebook and Le Diep Kieu Trang, former director at Facebook Vietnam. The webinar is hosted by VnExpress, spread to 8 Facebook communities, including the US Embassy and Consulate, and achieved impressive numbers: 32 news articles, 102,000 views and more than 3,000 interactions on Facebook channels.

In addition, the mini Talkshow series “Tien Ti Te” with the participation of famous figures in the fields of blockchain, crypto, NFT such as Kendrick Nguyen, TJ Kawamura, Tin Nguyen, Janine Yorio, Loi Luu etc. New perspective on investment trends in NFT, blockchain, crypto etc. in the future along with talking numbers such as: 19 news articles, nearly 100,000 views and more than 2,000 interactions on Facebook channels.

2D video production | Rickie goes to invest

With the goal of creating a youthful and modern approach to the concept of Cryptocurrency for the young investment community in Vietnam, S-World has produced the 2D Animation video “Rickie goes to invest” and received a lot of attention. It attracted many new viewers in our target audience on social networks, reaching 27,000 views only on Facebook Fanpage.

Through communication services for Republic companies, S-World hopes to create more positive values ​​for technology companies, helping to bring value to the investor community in particular and Vietnamese readers and audiences in general.

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